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For Lead pages this is a combination of leads captured and submitted. Leads are captured as the consumer types. The conversion rate can be higher than expected due to this.
For Upsell pages this is the number of upsells successfully purchased. A consumer that moves to the next page by pressing a No Thanks button is not counted. A consumer whose transaction declines is not counted.
A Thank You page cannot be submitted. The number of Submits on Thank You pages always matches the Visits.
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