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A consumer submits your Lead page at 11:57pm day 1, then proceeds to a Checkout page, and finally submits the Checkout page at 12:02am day 2. The order is attributed to the pages on day 1. Your bank probably attributes that sale to day 2.
A consumer submits your Lead page at 11:45pm, then proceeds to a Checkout page, submits the Checkout page at 11:52pm, then proceeds to an Upsell page, and finally submits the Upsell page at 12:02am. The entire order is attributed to the date the lead was submitted.
An order is submitted on Nov 12. The order is refunded on Dec 5. The refund is factored into Net Revenue on Nov 12.
A consumer lands on your checkout page at 11:45pm. The consumer does not fill out anything until 12:10am and then submits the order just after that. In this case the analytics will be confusing. The checkout page Submits number will be attributed to the first day. The order will be attributed to the second day.
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This may be in conflict with the dashboard and reports in the CRM platform. Most values on the CRM dashboard are by Transaction Created Date. The Transaction Summary and Detail reports should be filtered by Order Created Date to get the most accurate comparison. |
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