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The data table can be viewed By Campaign, By Product, By Campaign Product, and By Source

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Order Summary Report - Table Definitions

• Partials : Number of Partials

• Conv. % : ((Number of Sales)/(Number of Declines + Number of Partials + Number of Sales))*100

• Declines : Number of Declines

• Decline % : (Number of Declines)/(Number of Declines + Number of Sales)

• Sales : Number of Sales

• Sales % : (Number of Sales)/(Number of Sales + Number of Declines)

• Sales Total : Total amount of successful sales

• Upsells : Number Of Upsells

• Upsell Attempts : The amount of upsells that were attempted to be purchases

• Upsell Approval : The approval rate for upsell products

• Upsell Total : Total amount of successful upsells

• Refund Amt. : Total amount of all refunds for sales and upsells

• Shipping : Total amount of all shipping and shipping upcharges for successful transactions

• Sales Tax : Total amount of sales tax for all successful transactions

• Surcharge : Total amount of surcharges that customers have paid

• Net Rev. : Total amount of all succesful transactions - Total amount of refunds

• Avg Ticket : (Total amount of successful sales) / (# of Sales)

Enhancements:

A new export option has been added to the By Source export to allow to export by utm-campaign. When the CRM has the utm-campaign enabled, you will not be able to export by this field.