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By Campaign :See a breakdown of the data by campaign. This data can be further expanded by the products within the campaign by clicking on the green trianglenext to the campaign name. By Product :See a breakdown of the data by base product. By Campaign Product : See a breakdown of the data by campaign product. By Source :See a breakdown of the data by source (affiliate). This data can be further expanded by the PublisherId and SubAffiliateId under an affiliate by clicking on the green trianglenext to the Affiliate’s name. |
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Order Summary Report - Table Header Definitions
Partials : Number of Partials
Conv. % : ((Number of Sales)/(Number of Declines + Number of Partials + Number of Sales))*100
Declines : Number of Declines
Decline % : (Number of Declines)/(Number of Declines + Number of Sales)
Sales : Number of Sales
Sales % : (Number of Sales)/(Number of Sales + Number of Declines)
Sales Total : Total amount of successful sales
Upsells : Number Of Upsells
Upsell Attempts : The amount of upsells that were attempted to be purchases
Upsell Approval : The approval rate for upsell products
Upsell Total : Total amount of successful upsells
Refund Amt. : Total amount of all refunds for sales and upsells
Shipping : Total amount of all shipping and shipping upcharges for successful transactions
Sales Tax : Total amount of sales tax for all successful transactions
Surcharge : Total amount of surcharges that customers have paid
Net Rev. : Total amount of all succesful transactions - Total amount of refunds
Avg Ticket : (Total amount of successful sales) / (# of Sales)
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