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By Gateway :See a breakdown of the data based on the gateway used for the purchases. By Campaign :See a breakdown of the data by campaign. This data can be further expanded by the products within the campaign by clicking on the green trianglenext to the campaign name. By Source :See a breakdown of the data by source (affiliate). This data can be further expanded by the PublisherId and SubAffiliateId under an affiliate by clicking on the green trianglenext to the Affiliate’s name. By Product :See a breakdown of the data by base product. By Campaign Product : See a breakdown of the data by campaign product. |
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By Currency : See a breakdown of the data by currency. By Date : See a breakdown of the data by date. By Funnel : See a breakdown of the data by funnel. |
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Transaction Summary Table Header Definitions
ID : ID # the gateway, campaign, source, product, or campaign product; dependent on the table you are viewing.
Gateway / Campaign / Source / Product / Campaign Product : Sort type; dependent on the table you are viewing
Sales : New Sales approvals(unique products)
Declines : New Sale declines(unique declines only)
Total Decline % : (New Sale declines + Rebill Declines) / (New Sale declines + New Sale approvals + Rebill declines + Rebill approvals)
Approval % : New Sale approvals / (New Sale declines + New Sale approvals)
Revenue : New Sale Revenue amount
Rebills : Rebill approvals
RB Declines : Rebill declines (unique declines only)
RB Approval % : Rebill approvals/(Rebill approvals + Rebill declines)
RB Revenue : Rebill revenue amount
Refunds : Number of successful Refunds and Voids transactions
Refund Amt : Refund revenue amount includes both successful Refund transactions and successful Void transactions
CB : Number of chargebacks
CB % : Chargebacks/New Sales + Rebills
CB Rev. : Chargedback Revenue Amount
Expenses : Discount price + Shipping discount + Product cost + Shipping cost
Sales Tax : Total Sales Tax Note: This does not represent additional revenue over New Sale and Rebill revenue
Gross Revenue : Sales Revenue + Rebill Revenue
Net Revenue : Sales revenue + Rebill revenue - Refund total - Expense Total
SKU : The SKU for the product (only on the By Product and By Campaign Product tables)
Quantity : How many of the product was purchased (only on the By Product and By Campaign Product tables)
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