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Google has made users aware of the coming end to Universal Analytics for some time, but the date is fast approaching. As of July 1, 2023, Google's Universal Analytics will stop processing data. It is imperative users migrate to Google Analytics 4 prior to July 1, 2023 as Universal Analytics will stop processing. This is a change in how your Google Analytics operates and changes your Google Analytics ID. Please follow Google's instructions on how to successfully transition to GA4, here: |
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Choose how to fire the Purchase event. Purchase events are Javascript events. |
You can simply add your GTM, FB Pixel, SnapChat, TikTok, or Listrak Pixel IDs Checkout Champ is ready for you to add your Google Analytics (Google Tag Manager), Facebook, Sygnal, SnapChat, TikTok, and other pixels.
Edit the funnel’s settings and open the Tracking Pixels section. Then choose the appropriate tracking service.
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Choose how to fire the Purchase event. Purchase events are Javascript events. |
You can simply add your GTM, FB Pixel, SnapChat, TikTok, or Listrak Pixel IDs into the provided fields.
You will find additional information below:
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Custom Head/Body Tracking Code
These sections can be used to place tracking scripts on all pages of your funnel.
Scripts wrapped in a <noscript> tag cannot be entered here, please use the Global Scripts for these types of scripts or place them directly on the pages.
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If you add the Tracking Id in the left column, you do not need to add the custom tracking code in the right column. Conversely, if you add the custom tracking code, you do not need to add the Tracking Id.
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| Code Block |
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<script>
var orderDataTmp = JSON.parse(sessionStorage.getItem("orderData"));
if(orderDataTmp) {
var orderValue = orderDataTmp.totalAmount;
var transactionId = orderDataTmp.orderId;
gtag('event', 'conversion', {
'send_to': 'AW-XXXXXXXX/XXXXXXXXXXXXXXXXXXXX',
'value': orderValue,
'currency': 'USD',
'transaction_id': transactionId
}
);
}
</script> |
Please read Google’s article on How to Use the Google Tag for Ads Conversion for more information.
To learn more about configuring Google Analytics, see here for more information.
For Facebook Google’s article on How to Use the Google Tag for Ads Conversion for more information.
To learn more about configuring Google Analytics, see here for more information.
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For Facebook the following events are fired:
ViewContent (presell pages)
Lead (when a lead page is submitted)
AddToCart (when an item is added to the shopping cart)
CustomizeProduct (when variant details are changed by the consumer)
InitiateCheckout (when a checkout page loads and there is a card number input on the page)
AddPaymentInfo (when a checkout page is submitted with card information)
Purchase (with an option to fire after initial sale or after all upsells)
If you wish to fire other FB pixel events, you can use the Custom Head Tracking Code section on the right side of the page.
You can optionally fire the Facebook Conversions API. Enter your access token (be sure to whitelist your domain and generate token by a system user to avoid expiration). The Conversions API fires the same events as the pixel. It can be advantageous when the pixel (client-side) is blocked by the consumer’s browser.
For various Facebook pixels you would need to get the Javascript code from Facebook and paste it into the “Custom Head Tracking Code” section on our side.
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Sygnal
For Sygnal the following events are fired:
ViewContent (presell pages)
Lead (when a lead page is submitted)
AddToCart (when an item is added to the shopping cart)
CustomizeProduct (when variant details are changed by the consumer)
InitiateCheckout (when a checkout page loads and there is a card number input on the page)
AddPaymentInfo (when a checkout page is submitted with card information)
Purchase (with an option to fire after initial sale or after all upsells)
If you wish to fire other FB pixel events, you can use the Custom Head Tracking Code section on the right side of the page.
You can optionally fire the Facebook Conversions API. Enter your access token (be sure to whitelist your domain and generate token by a system user to avoid expiration). The Conversions API fires the same events as the pixel. It can be advantageous when the pixel (client-side) is blocked by the consumer’s browser.
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the page)
AddPaymentInfo (when a checkout page is submitted with card information)
Purchase (with an option to fire after initial sale or after all upsells)
If you wish to fire other Sygnal pixel events, you can use the Custom Head Tracking Code section on the right side of the page.
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SnapChat
For SnapChat the following events are fired once the cardholder’s email address is known:
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The following information is sent to Listrak on a purchase: email address, first name, last name, order ID, customer ID, order total amount, shipping total amount, tax total amount, and item information (sku, quantity, price).
Custom Head/Body Tracking Code
These sections can be used to place tracking scripts on all pages of your funnel.
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.
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Place the code directly on the page
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