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Test Cards are not included in revenue and order calculations. However test cards may be included in page Submit numbers. |
The following definitions are essential to understand the effectiveness of your sales site
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A consumer submits your Lead page at 11:57pm day 1, then proceeds to a Checkout page, and finally submits the Checkout page at 12:02am day 2. The order is attributed to the pages on day 1. Your bank probably attributes that sale to day 2.
A consumer submits your Lead page at 11:45pm, then proceeds to a Checkout page, submits the Checkout page at 11:52pm, then proceeds to an Upsell page, and finally submits the Upsell page at 12:02am. The entire order is attributed to the date the lead was submitted.
An order is submitted on Nov 12. The order is refunded on Dec 5. The refund is factored into Net Revenue on Nov 12.
A consumer lands on your checkout page at 11:45pm. The consumer does not fill out anything until 12:10am and then submits the order just after that. In this case the analytics will be confusing. The checkout page Submits number will be attributed to the first day. The order will be attributed to the second day.
A consumer checks out on day 1 and the order declines. The order is rerun on day 2 using the CRM Order Details report. The checkout page Submits number will be attributed to the first day. The order will be attributed to the second day.
A consumer lands on the checkout page on day 1 and enters email and name. The lead information is captured. The consumer closes the browser. The consumer returns a few hours later, enters the same information, and successful checks out. There are now 2 sessions for this order. There will be an extra Hit on this page due to the two sessions.
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Analytics may be in conflict with the dashboard and reports in the CRM platform. Most values on the CRM dashboard are by Transaction Created Date. The Transaction Summary and Detail reports should be filtered by Order Created Date to get the most accurate comparison. |
Visits
The number of unique visits.
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For Checkout pages this is often the total of new complete orders (sales) from that page but can vary due to conditions noted above. Test orders are not included.
For Lead pages this is a combination of leads captured and submitted. Leads are captured as the consumer types. The conversion click-through rate can be higher than expected due to this.
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A Thank You page cannot be submitted. The number of Submits on Thank You pages always matches the Visits.
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Click Through Rate
Submits divided by Visits
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