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You can optionally fire the Facebook Conversions API. Enter your access token (be sure to whitelist your domain and generate token by a system user to avoid expiration). The Conversions API fires the same events as the pixel. It can be advantageous when the pixel (client-side) is blocked by the consumer’s browser.
For various Facebook pixels you would need to get the Jave script code from Facebook and then paste it in the heading section on our side.
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SnapChat
For SnapChat the following events are fired once the cardholder’s email address is known:
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