...
| Code Block | ||
|---|---|---|
| ||
<script type="text/javascript">
$(document).ready(function () {
function getHash(param) {
var value = param && param.trim();
if (!value) {
return "";
}
return sha256(value);
}
try {
var serializedOrderData = sessionStorage.getItem("orderData");
if (!serializedOrderData) {
return;
}
var orderDataTmp = JSON.parse(serializedOrderData);
var emailAddress = orderDataTmp.emailAddress;
var firstName = orderDataTmp.firstName;
var lastName = orderDataTmp.lastName;
var city = orderDataTmp.city;
var country = orderDataTmp.country;
var postalCode = orderDataTmp.postalCode;
if (gtag && emailAddress && firstName && lastName && city && country && postalCode) {
gtag("set", "user_data", {
"sha256_email_address": getHash(emailAddress),
"address": {
"address.sha256_first_name": getHash(firstName),
"address.sha256_last_name": getHash(lastName),
"city": city,
"postal_code": postalCode,
"country": country
}
});
}
} catch(error) {
console.log(error);
}
});
</script> |
Google Ads Conversion Tracking
For Google Ads conversion tracking, you can add your Google Ad Words conversion snippet to the Thank You page. In that snippet, you can specify a “value” in the conversion snippet OR dynamically populate the “value” using information passed in the sessions' “orderData”. To correctly collect conversion data, you must parse orderData from sessionStorage using the correct naming conventions.
For example, one way you could modify the conversion snippet would be to include the order’s “totalAmount” and “orderId”. Be sure to use your own Google Ads AW-CONVERSION_ID/CONVERSION_LABEL in place of the “AW-XXXXXXX/XXXXXXXXXXXXXX” and customize as needed.
| Code Block |
|---|
<script>
var orderDataTmp = JSON.parse(sessionStorage.getItem("orderData"));
if(orderDataTmp) {
var orderValue = orderDataTmp.totalAmount;
var transactionId = orderDataTmp.orderId;
gtag('event', 'conversion', {
'send_to': 'AW-XXXXXXXX/XXXXXXXXXXXXXXXXXXXX',
'value': orderValue,
'currency': 'USD',
'transaction_id': transactionId
}
);
}
</script> |
...