Google has made users aware of the coming end to Universal Analytics for some time, but the date is fast approaching. As of July 1, 2023, Google's Universal Analytics will stop processing data. It is imperative users migrate to Google Analytics 4 prior to July 1, 2023 as Universal Analytics will stop processing.
Step 1. Sign in to Google, using a gmail account. Navigate to https://analytics.google.com/
Step 2. Sign up for Google Analytics by clicking the button on the screen.
Step 3. Create a new account by filling in all the fields. Click "Get Tracking ID" and then accept the Terms of Service.
Step 4. Copy the Tracking ID
Step 5. Follow steps here to place the Tracking ID on your site