Configure Google Analytics

Owned by Tom Knuth
Last updated: Oct 24, 2023
2 min read

Google has made users aware of the coming end to Universal Analytics for some time, but the date is fast approaching. As of July 1, 2023, Google's Universal Analytics will stop processing data. It is imperative users migrate to Google Analytics 4 prior to July 1, 2023 as Universal Analytics will stop processing.

This is a change in how your Google Analytics operates and changes your Google Analytics ID. Please follow Google's instructions on how to successfully transition to GA4, here:

Make the switch to Google Analytics 4

Step 1. Sign in to Google, using a gmail account. Navigate to https://analytics.google.com/

Step 2. Sign up for Google Analytics by clicking the button on the screen.



Step 3. Create a new account by filling in all the fields. Click "Get Tracking ID" and then accept the Terms of Service.



Step 4. Copy the Tracking ID

 

Step 5. Follow steps here to place the Tracking ID on your site

 

Step 6. Consider handling duplicate conversions in Google Analytics. Setup a tag with transaction_id.

Create a data layer variable and point it to “ecommerce.purchase.actionField.id” to avoid duplication.

 

Step 7. Consider handling duplicate conversions in Google Ads

Use a transaction ID to minimize duplicate conversions - Google Ads Help