Revenue Summary
The Revenue Summary Report is found under Reports → Customers → Revenue Summary
This report is designed to show the overall revenue summary for all sales that have been placed within your CRM.
This report differs from other reports in the treatment of sales tax. Sales tax is excluded from revenue on this report.
Use the Date Range and Filter selections to determine what the report will display data for. Click the green Search button once you have made your filter selections.
Once a search is submitted, scroll down to view the data table.
Revenue Summary Table Header Definitions
Campaign : The campaign the filtered sales are in.
Sales : Number of Sales within the filtered data.
Partials : Number of Partials within the filtered data.
Sales % : (Number of Sales)/(Number of Sales + Number of Partials)
Revenue : Total Sales - Sales Tax
AOV : The average order value of the filtered sales.
Expense : Product Cost + Shipping Cost
Gross Profit : Revenue - Expense
Gross Profit % : Gross Profit / Revenue
Gross Per Sale : Gross Profit / Sales