Campaign Types

There are only a few variations between the Lander, E-Commerce, Phone campaign types. This article will explain difference between each campaign type.


Lander Campaigns

Lander type campaigns are for standard styled sales funnels. Where the customer only has a few options to choose from on the funnel, but ultimately they can only make a single decision upon checkout (excluding order bumps). This might be a single product landing page or could also be a multi product landing page, allowing the customer to choose only one of the presented offers.

Within the Lander Campaigns there is a Landing Page section, just under the Offers and Upsells section. This is the main difference between the different campaign types.

Using this section is not required, but is known as using the Konnektive form-code. You can either use Konnektive’s form-code to integrate your pages to Konnektive, but you also have the option to use the FunnelKonnekt funnel builder, or you can even pass the data directly to the CRM via our API.


Also within the Lander campaign types you will find the Affiliates section. This will show all the affiliates assigned to this campaign and will allow you to set commission for each affiliate.

 

E-Commerce Campaigns

E-Commerce type campaigns have more of a shopping cart style. All products are listed in a catalog view allowing the customer to add as many products to their cart, and then proceeds to the cart to checkout.

Within the E-Commer Campaigns there is a Shopping Cart section, just under the Offers and Upsells section. This is the main difference between the different campaign types.

Using this section is not required, but is known as using the Konnektive form-code. You can either use Konnektive’s form-code to integrate your pages to Konnektive, but you also have the option to use the FunnelKonnekt funnel builder, or you can even pass the data directly to the CRM via our API.

 

Also within the E-Commerce campaign types you will find the Affiliates section. This will show all the affiliates assigned to this campaign and will allow you to set commission for each affiliate.

 

Phone Campaigns

If you would like C/S agents to manually enter orders into Konnektive, you will need to have a phone campaign created. If you already have a Lander or E-Commerce campaign created, you can simply duplicate that campaign to create a new Phone campaign.

To be able to see the campaign under Customers → Order Entry, check the “List in Order Entry” box under the campaign’s General Details.

The Quality Assurance feature may be more desirable for Phone campaigns. This feature will automatically queue your sales as pre-authorizations until you approve them. They will populate under Customer → Quality Assurance for approval or denial.

 

You may notice that instead of a landing page creator, you will find a section to add a sales script in that location. Here you can add a main script, any upsell scripts, as well as a rebuttal script. These will always display on the right side of the Order Entry page.

Finally, just as you would assign affiliates for online campaigns, you will be able to assign call centers to the phone campaign that will be selling for you and set commissions for reporting.