Partials - Customers who did not complete checkout

Initial Declines - Customers who declined upon checkout

New Sales - Number of completed orders

New Sales Amount - Total value of all new customers, including upsells

New Upsell Amount - Total value of all new upsells

Net New Sale Revenue - New Sales Amount - Refund Amount

Recurring Sales - Number of recurring sales

Recurring Refund Amount - Total value of recurring orders that were refunded

Recurring Declines Rate - Rate of rebill attempts that declined

Conversion Rate - New Sales/(Partials+Initial Declines+New Sales)

Initial Declines Rate - Initial Declines/(New Sales+Initial Declines)

New Sales Approval Rate - New Sales/(New Sales+Initial Declines)

New Upsells - Number of purchased upsells

Refund Amount - Total value of new sales that were refunded

Average Order Value - New Sales amount/New Sales

Recurring Sales Amount - Total value of all recurring orders

Net Recurring Revenue - Recurring Sales Amount-Recurring Refund Amount

Chargeback Rate - Number of Chargebacks/Number of Approved Orders

Initial Purchases - Number of approved initial purchases

In-Trial Cancel Rate - Percent of purchases cancelled before the first rebill

Cycle 2 Retention Rate - Cycle 2 Approvals/Initial Purchases

Cycle 3 Retention Rate - Cycle 3 Approvals/Initial Purchases

Average CLTV - Net Rev from all cycles/Initial Orders

Initial Orders - Number of approved initial orders

Cycle 2 Approval Rate - Cycle 2 Approvals/Cycle 2 Attempts

Cycle 3 Approval Rate - Cycle 3 Approvals/Cycle 3 Attempts

Cycle 3 rebill rate - Cycle 3 Approvals/Cycle 2 Approvals

Gross Revenue - Gross Revenue from all cycles

Net Revenue - Net Rev from all cycles = Gross Rev-Chargebacks-Refunds-Expenses-Commissions